Introduction

Mixing Methods

Quantitative Research has been our primary focus until this term

You’ve started hearing about Qualitative Methods with Hilary

Qualitative Questions

Qualitative Data Collection

Qualitative Analysis

So why do people lie?

BBC Horizon: The Honesty Experiment

So how do you explore such a broad range of contexts/motives?

One simple approach is to blend methods based on the requirements of the study.

A rare opportunity to combine methods! Thanks BBC!

In case I missed any methods, here is the full list

• Behavioural Indices (akin to polygraph - GSR/EDA, Heart Rate, Blood Pressure, Accelerometry)
• Language - Linguistic Inquiry & Word Count - Language Style Matching
• Paraverbal behaviour - non-speech utterances, turn-taking, chronometrics
• Non-Verbal Behaviour - Posture, Facial Expressions, Eye behaviour, self-touching etc
• Full body motion Capture (XSens - 17 accelerometers across the body)

continued…

• Daily Diary and Reflective Prompts
• Self/Other Triangulation
• Interviews/Video-Reflection
• Case Studies
• AND viewer feedback!

Interpretative Phenomenological Analysis (IPA)

• Definition: IPA is a qualitative research approach that focuses on exploring how individuals make sense of events. Focused on understanding individuals’ subjective experiences and perspectives regarding specific situations.

  • The core of this approach lies in comprehending how people perceive and make sense of events, rather than examining the external events themselves. It demands ‘double hermeneutics’

• Methodology:

  • Involves detailed, reflective examinations of participants’ lived experiences.
  • Typically uses small, purposively selected samples to provide in-depth insights.
  • Data is usually collected through semi-structured interviews or personal diaries.

Interpretative Phenomenological Analysis (IPA) 2

• Analysis:
  • Emphasizes the interpretative role of the researcher (hermeneutics) in making sense of participants’ experiences (double hermeneutics).
  • Involves a cyclical process of reading and re-reading data, coding, and theme development.
  • Seeks to uncover the meaning and significance of experiences from the participant’s perspective.
• Application:
  • Particularly useful in psychology for understanding complex, emotionally laden, and deeply personal experiences.
  • Aims to provide a detailed, nuanced
• Case Study - Quarterlife Crisis.

Quarterlife Crisis?

@robinson2013 @robinson2013a

Is it serious?

But it can’t be all bad, surely?

Types of Crisis Episode

Phase Model

Themes / Descriptors

Data collection @robinson2013a

Coding @Robinson2103a

Ethnography - The study of Groups 1

• Definition: Ethnography is the in-depth study of a group and its culture over an extended period. Derived from Greek ‘ethnos’ (nation or group) and ‘graph’ (writing), it’s a key method in cultural anthropology and other social sciences.

• Focus:

  • Everyday behaviors, interactions, language, and rituals of a group.
  • Cultural norms, beliefs, practices, social structures, and patterns.
  • Both explicit (observable) and implicit (subconscious) cultural elements.

• Applications:

  • Originally used in anthropology, now applied in education, social sciences, marketing + Psych.
  • Studies diverse cultures, from traditional societies to modern online communities.

Ethnography - The study of Groups 2

• Fieldwork Essentials:
  • Prolonged engagement in the group’s natural setting for authentic observation.
  • Gaining access through gatekeepers, establishing rapport, and ensuring informed consent.
  • Balancing roles from an outside observer to an immersed participant, maintaining objectivity.
• Data Collection:
  • Participant observation, interviews, extensive field notes, and collection of artifacts.
  • Critical ethnographies focus on marginalized groups, seeking transformative insights.

Ethnography - The study of Groups 3

• Note:
  • Ethnography requires a balance between involvement and objectivity.
  • Ideal for researchers interested in the complexities of sociocultural dynamics.
• Can be adapted:
  • e.g. Video-Reflective Ethnography
• Reference: @parker2004 http://ndl.ethernet.edu.et/bitstream/123456789/14598/1/1428.pdf
• and @atkinson2014

Diary Studies in Qualitative Research 1

• Overview:
  • Diary studies involve participants keeping regular records of their daily lives, experiences, thoughts, and feelings.
  • These records provide real-time, first-person accounts, offering rich, contextual insights.
• Methodology:
  • Participants are asked to record entries over a set period, which can range from days to months.
  • Diaries can be structured with specific prompts or unstructured, allowing free expression.
• Applications in Psychology:
  • Useful for studying patterns in behavior, mood, social interactions, and psychological states.
  • Provides a longitudinal perspective, capturing changes and developments over time.

Diary Studies in Qualitative Research 2

• Advantages:
  • Captures data in participants’ natural environments, leading to high ecological validity.
  • Offers a deeper understanding of subjective experiences and daily life contexts.
  • Enables the study of phenomena as they occur, reducing recall bias.
• Challenges:
  • Relies on participant commitment and honesty in regular entries.
  • Data can be voluminous and varied, requiring careful and sensitive analysis.
  • Potential issues with privacy and ensuring confidentiality of personal records.
• Tips:
  • Engage the participant with the study’s purpose and diary guidelines to participants.
  • Attrition is HUGE.
  • Be prepared for a detailed and nuanced analysis of the diary entries (qual AND quant).
  • Consider alternatives such as Experience Sampling, or Day Reconstruction @silvia2021

Any Questions?

References

Research Methods Lecture 12 - Beyond Quant